# identity.md

## Organization Overview
- **Company Name:** Magnite
- **Mission:** To empower media owners and publishers to drive durable advertising revenue across all channels and formats, including CTV, through a modular ad platform. Magnite is committed to innovation in the adtech industry.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** The largest independent sell-side advertising company, powering advertising that enables billions of people.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    *   Michael Barrett: Leader ([https://www.magnite.com/leadership/michael-barrett](https://www.magnite.com/leadership/michael-barrett))
    *   Sean Buckley: Leader ([https://www.magnite.com/leadership/sean-buckley](https://www.magnite.com/leadership/sean-buckley))
    *   David Buonasera: Leader ([https://www.magnite.com/leadership/david-buonasera](https://www.magnite.com/leadership/david-buonasera))
    *   Katie Evans: Leader ([https://www.magnite.com/leadership/katie-evans](https://www.magnite.com/leadership/katie-evans))
    *   Brian Gephart: Leader ([https://www.magnite.com/leadership/brian-gephart](https://www.magnite.com/leadership/brian-gephart))
    *   Shawna Hughes: Leader ([https://www.magnite.com/leadership/shawna-hughes](https://www.magnite.com/leadership/shawna-hughes))
    *   Aaron Saltz: Leader ([https://www.magnite.com/leadership/aaron-saltz](https://www.magnite.com/leadership/aaron-saltz))
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to innovation in the adtech industry, with "Connection" as a core calling.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a leading independent programmatic advertising company and the largest independent sell-side advertising company. Provides a modular ad platform that enables media owners to drive advertising revenue across various channels and formats, including Connected TV (CTV).
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.