# agentsite-static-version=91273b23-6bc8-49c3-a51e-ef53748b8417 # magnite.com > AI-optimized mirror of magnite.com containing 236 pages totalling 107,725 words of clean markdown content, structured data, and semantic HTML. Original source: https://magnite.com. Last updated: 2026-10-22T09:07:29.368Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [Magnite - The Largest Independent Sell-Side Advertising Company](/content/site-root.html): The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV. (428 words) ## Articles & Blog Posts - [Research - Magnite](/content/es/research/index.html) (7 words) - [Contact Us - Magnite](/content/es/contact-us/index.html) (356 words) - [Press - Magnite](/content/ja/press/index.html) (25 words) - [Leadership - Magnite](/content/es/leadership/index.html) (56 words) - [Katie Evans | President, Product & Operations | Magnite](/content/leadership/katie-evans/index.html): Katie Evans oversees Magnite's day-to-day operations as the President, Product & Operations. Learn more about Katie's operational leadership and contributions. (320 words) - [David Buonasera | Chief Technology Officer | Magnite](/content/leadership/david-buonasera/index.html): David Buonasera drives technological advancements as the Chief Technology Officer at Magnite. Learn more about David's leadership and technical vision. (262 words) - [Brian Gephart | Chief Accounting Officer | Magnite](/content/leadership/brian-gephart/index.html): Brian Gephart oversees accounting operations as the Chief Accounting Officer at Magnite. Learn more about Brian's responsibilities and experience. (233 words) - [Sean Buckley | President, Revenue & Market Strategy| Magnite](/content/leadership/sean-buckley/index.html): Sean Buckley is Magnite’s President, Revenue & Market Strategy at Magnite. Learn more about Sean's sales leadership and expertise. (263 words) - [Michael Barrett | Chief Executive Officer | Magnite](/content/leadership/michael-barrett/index.html): Michael Barrett is the company’s President and Chief Executive Officer, the role he also held at ad exchange pioneer Rubicon Project before its 2020 merger with CTV leader Telaria. The combined company became Magnite in June of that year and further strengthened its CTV capabilities by acquiring SpotX in 2021. (242 words) - [Sellers - Magnite](/content/es/sellers/index.html) (935 words) - [Prestaciones y cultura - Magnite](/content/es/careers-overview/benefits-culture/index.html) (778 words) - [Compromiso y Pertenencia - Magnite](/content/es/careers-overview/engagement-belonging/index.html) (562 words) - [Sellers - Magnite](/content/ja/sellers/index.html) (101 words) - [About Us - Magnite](/content/es/about-us/index.html) (471 words) - [Locations - Magnite](/content/es/locations/index.html) (238 words) - [Careers Overview - Magnite](/content/es/careers-overview/index.html) (136 words) - [Buyers - Magnite](/content/ja/buyers/index.html) (266 words) - [Buyers - Magnite](/content/es/buyers/index.html) (740 words) - [Sellers - Magnite](/content/fr/sellers/index.html) (955 words) - [福利厚生と企業文化 - Magnite](/content/ja/careers-overview/benefits-culture/index.html) (373 words) - [エンゲージメントと帰属意識 - Magnite](/content/ja/careers-overview/engagement-belonging/index.html) (301 words) - [Benefícios e cultura - Magnite](/content/pt-pt/careers-overview/benefits-culture/index.html) (761 words) - [ブログ - Magnite](/content/ja/blog/index.html) (89 words) - [Buyers - Magnite](/content/fr/buyers/index.html) (850 words) - [Benefit e cultura aziendale - Magnite](/content/it/careers-overview/benefits-culture/index.html) (722 words) - [Buyers - Magnite](/content/pt-pt/buyers/index.html) (711 words) - [Buyers - Magnite](/content/de/buyers/index.html) (671 words) - [Coinvolgimento e appartenenza - Magnite](/content/it/careers-overview/engagement-belonging/index.html) (553 words) - [About Us - Magnite](/content/ja/about-us/index.html) (113 words) - [Engagement et appartenance - Magnite](/content/fr/careers-overview/engagement-belonging/index.html) (602 words) - [Engajamento e pertencimento - Magnite](/content/pt-pt/careers-overview/engagement-belonging/index.html) (553 words) - [preferences/index.html](/content/preferences/index.html) (219 words) - [Contact Us - Magnite](/content/ja/contact-us/index.html) (151 words) - [About Us - Magnite](/content/pt-pt/about-us/index.html) (460 words) - [Contact Us - Magnite](/content/fr/contact-us/index.html) (150 words) - [Contact Us - Magnite](/content/it/contact-us/index.html) (89 words) - [Avantages et culture - Magnite](/content/fr/careers-overview/benefits-culture/index.html) (718 words) - [About Us - Magnite](/content/fr/about-us/index.html) (480 words) - [About Us - Magnite](/content/de/about-us/index.html) (463 words) - [Locations - Magnite](/content/ja/locations/index.html) (199 words) - [email-communication-preferences/index.html](/content/email-communication-preferences/index.html) (254 words) - [Advertising Platform Privacy Policy - Magnite](/content/legal/advertising-platform-privacy-policy/index.html): Table of Contents:About UsHow We Collect User InformationInformation Our Clients and Vendors Collect IndependentlyUse of User InformationCooperation with Clients in the European UnionUser Information We Collect, Use, Disclose, and the Purposes for such DisclosureYour Privacy Rights and ChoicesAdditional Information for Residents of Certain StatesInformation RetentionSecurityIndustry Frameworks & Self-regulatory MechanismsData Transfers and EU-U.S. Data Privacy Framework, […] (3,962 words) - [About Us - Magnite](/content/it/chi-siamo/index.html) (478 words) - [Careers Overview - Magnite](/content/ja/careers-overview/index.html) (70 words) - [Prix - Magnite](/content/fr/premio/index.html) (143 words) - [Leadership - Magnite](/content/it/leadership/index.html) (48 words) - [Locations - Magnite](/content/fr/locations/index.html) (243 words) - [Contact Us - Magnite](/content/pt-pt/contact-us/index.html) (349 words) - [Awards - Magnite](/content/ja/awards/index.html) (138 words) - [ケーススタディ - Magnite](/content/ja/case-studies-ja/index.html) (10 words) - [Event Hub - Magnite](/content/es/event-hub/index.html): Website Hub - Upcoming Magnite Events - Date TBD (51 words) - [Event Hub - Magnite](/content/ja/event-hub/index.html): Website Hub - Upcoming Magnite Events - Date TBD (55 words) - [Leadership - Magnite](/content/ja/leadership/index.html) (39 words) - [Recognition - Magnite](/content/pt-pt/awards/index.html) (144 words) - [Research - Magnite](/content/de/research/index.html) (15 words) - [Premios - Magnite](/content/es/premios/index.html) (143 words) - [Event Hub - Magnite](/content/de/event-hub/index.html): Website Hub - Upcoming Magnite Events - Date TBD (52 words) - [Liderança - Magnite](/content/pt-pt/leadership/index.html) (55 words) - [Auszeichnungen - Magnite](/content/de/vergeben/index.html) (145 words) - [Nossos escritórios - Magnite](/content/pt-pt/locations/index.html) (243 words) - [Event Hub - Magnite](/content/fr/event-hub/index.html): Website Hub - Upcoming Magnite Events - Date TBD (51 words) - [Research - Magnite](/content/fr/research/index.html) (15 words) - [Locations - Magnite](/content/de/locations/index.html) (243 words) - [Leadership - Magnite](/content/fr/leadership/index.html) (69 words) - [Leadership - Magnite](/content/de/leadership/index.html) (54 words) - [Careers Overview - Magnite](/content/fr/careers-overview/index.html) (180 words) - [Visão geral de carreiras - Magnite](/content/pt-pt/careers-overview/index.html) (148 words) - [Premio - Magnite](/content/it/premio/index.html) (140 words) - [Events - Magnite](/content/pt-pt/event-hub/index.html): Website Hub - Upcoming Magnite Events - Date TBD (51 words) - [Careers Overview - Magnite](/content/de/careers-overview/index.html) (141 words) - [Research - Magnite](/content/ja/research/index.html) (17 words) - [Careers Overview - Magnite](/content/it/careers-overview/index.html) (174 words) - [Insights - Magnite](/content/pt-pt/insights/index.html) (25 words) - [Research - Magnite](/content/pt-pt/research/index.html) (27 words) - [Einblicke - Magnite](/content/de/insights/index.html) (20 words) - [Research - Magnite](/content/it/research/index.html) (29 words) - [Website Privacy Policy - Magnite](/content/legal/magnite-website-privacy-policy/index.html): This Policy explains who Magnite, Inc. and its affiliates (“Magnite” or “we”) are, how we collect, share, and use personal information about you, and how you can exercise your privacy rights. This Policy only applies to personal information that we collect through our websites (such as  http://www.magnite.com, and to Magnite owned event registration websites where […] (2,355 words) - [Buyers - Magnite](/content/it/buyers/index.html) (831 words) - [Sellers - Magnite](/content/it/sellers/index.html) (998 words) - [User Choice Portal | Manage Your Privacy Preferences with Magnite](/content/legal/user-choice-portal/index.html): Table of Contents: OPT OUT OF TARGETED ADVERTISING, “SALES,” “SHARING” & USE OF SENSITIVE INFORMATION  Some activities explained in our Advertising Platform Privacy Policy, including Magnite’s disclosure and use of User Information and our clients’ use of our technology to buy and sell advertising inventory may constitute a “sale,” “share,” or processing for “targeted advertising” […] (1,015 words) - [Magnite Security Trust Center - Magnite](/content/trust-center/index.html) (1,186 words) - [chi-siamo/index.html](/content/chi-siamo/index.html) (439 words) - [Responsible Advertising and Data Governance - Magnite](/content/responsible-advertising-and-data-governance/index.html) (1,090 words) - [Full Frame by Magnite - Magnite](/content/full-frame-by-magnite/index.html): Full Frame is an interview series that takes you inside the minds of the leaders shaping the future of media, advertising, and commerce. (111 words) - [Legal & Privacy Policies - Magnite](/content/legal/index.html) (149 words) - [Locations - Magnite](/content/it/locations/index.html) (238 words) - [Event Hub - Magnite](/content/it/eventi/index.html): Website Hub - Upcoming Magnite Events - Date TBD (50 words) - [Risorse - Magnite](/content/it/insights/index.html) (25 words) - [Accessibility - Magnite](/content/accessibility/index.html) (100 words) - [Sellers - Magnite](/content/pt-pt/sellers/index.html) (913 words) - [Contact Us - Magnite](/content/contact-us/index.html) (143 words) - [Talent Engagement - Magnite](/content/talent-engagement/index.html) (531 words) - [インサイト - Magnite](/content/ja/insights/index.html) (48 words) - [Benefits & Culture - Magnite](/content/careers/benefits-culture/index.html) (730 words) - [Contact Us - Magnite](/content/de/contact-us/index.html) (349 words) - [Meet the Magnite Leadership | Driving Innovation & Growth in Ad Tech](/content/leadership/index.html): Meet the experienced leaders who are guiding Magnite to the forefront of the advertising landscape. Learn about their expertise and commitment to delivering exceptional value to clients. (95 words) - [Corporate Responsibility - Magnite](/content/corporateresponsibility/index.html) (477 words) - [Engagement & Belonging - Magnite](/content/careers/engagement-belonging/index.html) (347 words) - [Careers Overview - Magnite](/content/careers/index.html) (154 words) - [Magnite Offices & Locations Worldwide](/content/locations/index.html): Find a Magnite office near you. We have a global presence to support our clients and partners worldwide. See our locations and contact information. (294 words) - [Magnite Awards & Recognition | Ad Tech Industry Leadership](/content/awards/index.html): Magnite is recognized for excellence in ad tech. Explore our industry awards and accolades, showcasing our innovation and leadership. (201 words) - [Magnite Press Room | Latest News & Media Coverage in Ad Tech](/content/press/index.html): Stay informed with the latest news and announcements from Magnite, a leading independent sell-side advertising platform. Explore press releases and media coverage. (303 words) - [About Magnite: Top Programmatic Advertising Company](/content/about-us/index.html): Learn about Magnite, a leading independent programmatic advertising company. Discover our mission, values, and commitment to innovation in the adtech industry. (439 words) - [Magnite University | Learn About Programmatic Advertising & Ad Tech](/content/university/index.html): Supercharge your ad tech skills with Magnite University's programmatic advertising courses and certification program. Gain expertise in the latest industry trends and technologies. (567 words) - [Magnite Research | Insights & Data on Advertising Trends](/content/research/index.html): Explore Magnite Research for data-driven insights, trends, and analysis shaping the advertising and ad tech landscape. Stay informed and make informed decisions. (137 words) - [Magnite Event Hub | Ad Tech Conferences, Webinars & Industry Events](/content/event-hub/index.html): Stay connected with Magnite at industry events and webinars. Explore our Event Hub for upcoming opportunities to learn and network., Website Hub - Upcoming Magnite Events - Date TBD (55 words) - [Magnite Case Studies: Real-World Programmatic Success Stories](/content/case-studies/index.html): Discover how publishers and advertisers achieve success with Magnite's programmatic advertising solutions. Explore our case studies for real-world examples. (283 words) - [Magnite Blog: Ad Tech News & Programmatic Insights](/content/blog/index.html): Stay informed with the latest programmatic advertising news, trends, and best practices on the Magnite Blog. (242 words) - [Engagement und Zugehörigkeit - Magnite](/content/de/careers-overview/engagement-belonging/index.html) (531 words) - [Buyers - Magnite](/content/buyers/index.html) (653 words) - [Magnite Insights | Trends & Analysis in Programmatic Advertising & Ad Tech](/content/insights/index.html): Explore Magnite Insights for the latest ad tech trends, data-driven analysis, and thought leadership in the programmatic advertising industry. Stay ahead of the curve. (306 words) - [Sellers - Magnite](/content/de/sellers/index.html) (783 words) - [Sellers - Magnite](/content/sellers/index.html) (694 words) - [Magnite - The Largest Independent Sell-Side Ad Platform](/content/es/index.html): The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV. (289 words) - [Magnite - The Largest Independent Sell-Side Advertising Company](/content/ja/index.html): The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV. (62 words) - [Magnite - The Largest Independent Sell-Side Ad Platform](/content/pt-pt/index.html): The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV. (204 words) - [Ressources - Magnite](/content/fr/insights/index.html) (18 words) - [Magnite - The Largest Independent Sell-Side Advertising Company](/content/fr/index.html): Magnite est la première plateforme publicitaire SSP indépendante mondiale. Avec nous, vous gagnez sur tous les canaux et tous les formats, exactement comme vous le voulez. (309 words) - [Magnite - The Largest Independent Sell-Side Advertising Company](/content/it/index.html): Aiuteremo i publisher e le concessionarie di pubblicità ad avere successo in ogni canale, in ogni formato e alle loro condizioni. (319 words) - [Why Swedish Streaming Habits Are Good News for Advertisers - Magnite](/content/blog/why-swedish-streaming-habits-are-good-news-for-advertisers.html): Discover how Swedish streaming habits and cross-device media consumption are creating new opportunities for advertisers to engage audiences. (635 words, 2026-10-21) - [What Cint Brand Lift Data Reveals About Campaigns on Magnite](/content/blog/beyond-the-impression-what-cint-brand-lift-data-reveals-about-campaigns-on-magnite.html): Discover what Cint's brand lift data reveals about ad recall, brand awareness and consideration across premium programmatic advertising. (743 words, 2026-10-21) - [Magnite Is Now Live as a Bidder on CloudX - Magnite](/content/blog/magnite-is-now-live-as-a-bidder-on-cloudx/index.html): Learn how Magnite empowers publishers with a balanced monetization strategy to maximize inventory value easily. (259 words, 2026-10-19) - [The Intelligence Shift: Why Smarter Advertising Is Moving Closer to Media - Magnite](/content/blog/the-intelligence-shift-why-smarter-advertising-is-moving-closer-to-media.html): Explore how Magnite is transforming programmatic advertising with first-party signals and strategic media decisions. (1,019 words, 2026-10-15) - [BDG Achieved CPM Lift at Scale with Prebid Yield Optimization](/content/case-studies/how-bdg-media-achieved-cpm-lift-at-increasing-scale-with-magnites-prebid-yield-optimization.html): Learn how BDG Media used Magnite's Prebid Yield Optimization to improve monetization, increase fill rates and drive a 2.7% rCPM lift. (501 words, 2026-10-14) - [LG Ad Solutions and Magnite Expand Partnership to Advance Agentic Buying on the Home Screen - Magnite](/content/press/lg-ad-solutions-and-magnite-expand-partnership-to-advance-agentic-buying-on-the-home-screen.html): Three-year deal extends exclusive CTV video ad serving through SpringServe and preferred programmatic partnership; deepens relationship across supply and activation NEW YORK – October 14, 2026 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions today announced a three-year extension of their partnership, with Magnite’s SpringServe continuing as LG Ad […] (631 words, 2026-10-14) - [Dentsu CTV Marketplace Powered by Magnite: Powering Smarter CTV for Cadillac - Magnite](/content/case-studies/dentsu-ctv-marketplace-powered-by-magnite-powering-smarter-ctv-for-cadillac.html): Cadillac, a leading global luxury automotive brand, partnered with dentsu and Magnite to launch its latest vehicle lineup. (113 words, 2026-10-12) - [Decoding the Connected Consumer: Sweden - Magnite](/content/research/decoding-the-connected-consumer-sweden/index.html): Magnite surveyed 883 digitally connected consumers in Sweden to understand how they engage with media and respond to advertising across streaming video, mobile apps, digital audio, and digital news. (283 words, 2026-10-01) - [Beyond ROAS: Why Incremental Lifetime Value Is CTV's Next Frontier - Magnite](/content/blog/beyond-roas-why-incremental-lifetime-value-is-ctvs-next-frontier.html): Explore how Magnite helps marketers go beyond ROAS and focus on incremental sales to drive sustainable growth. (787 words, 2026-10-01) - [How Next Media Agency (Part of Be Closer) Expanded CTV Reach with Magnite - Magnite](/content/case-studies/how-next-media-agency-part-of-be-closer-expanded-ctv-reach-with-magnite.html): View the case study to learn how Magnite helped Next Media Agency activate a programmatic multi-publisher CTV deal, gaining access to a broader mix of premium inventory beyond the largest streaming platforms. (104 words, 2026-09-29) - [Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+ - Magnite](/content/press/magnite-named-primary-video-ad-server-and-a-programmatic-technology-provider-for-hp-tv.html): HP TV+ adopts Magnite’s full-stack technology, including SpringServe ad serving, programmatic activation, and ClearLine Curation  NEW YORK – September 23, 2026 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced it is the primary video ad server and a programmatic technology provider for HP TV+, providing access to programmatic demand across HP […] (462 words, 2026-09-23) - [Programmatic DOOH at Scale: How Mobiyoung Expanded Access to Premium Demand with Magnite - Magnite](/content/case-studies/programmatic-dooh-at-scale-how-mobiyoung-expanded-access-to-premium-demand-with-magnite.html): Discover how Mobiyoung leveraged Magnite to revolutionize its programmatic DOOH campaigns and enhance delivery. (105 words, 2026-09-23) - [Inside The Live Experience - Magnite](/content/research/inside-the-live-experience/index.html) (224 words, 2026-09-21) - [A More Open, Competitive Digital Advertising Ecosystem - Magnite](/content/blog/a-more-open-competitive-digital-advertising-ecosystem.html): The remedies decision in the Google ad tech case is an important moment for digital advertising. Google’s dominance of open-web display advertising has stifled growth, innovation, and investment in the industry for more than a decade. We welcome the court’s focus on competition, fairness and greater choice for publishers and advertisers.   The decision includes meaningful […] (251 words, 2026-09-17) - [From Supply Discovery to Activation: Inside Magnite Showcase - Magnite](/content/blog/from-supply-discovery-to-activation-inside-magnite-showcase.html): Explore how Magnite Showcase transforms media planning by packaging premium inventory for easy discovery by buyer agents. (777 words, 2026-09-16) - [Magnite Advances Agentic Vision as Major Media Owners, Buyers and Technology Players Leverage Orchestration Layer - Magnite](/content/press/magnite-advances-agentic-vision-as-major-media-owners-buyers-and-technology-players-leverage-orchestration-layer.html): Magnite Orchestration standardizes supply-side intelligence across streaming, linear TV, audio and display, creating a neutral activation layer for agents NEW YORK – September 16, 2026 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced expanded omnichannel capabilities and third-party integrations for Magnite Orchestration, a coordination layer that connects agents within a shared environment, […] (947 words, 2026-09-16) - [When the Story Became Media: Coffee-Mate's Microdrama Innovation with WPP Media, Magnite and Viu - Magnite](/content/case-studies/when-the-story-became-media-coffee-mates-microdrama-innovation-with-wpp-media-magnite-and-viu.html): Explore how Magnite helped Coffee-Mate leverage microdrama for stronger brand impact and business growth in the Philippines. (118 words, 2026-09-14) - [Magnite and ITN Expand Partnership to Introduce Agentic AI Solution for Local Linear TV - Magnite](/content/press/magnite-and-itn-expand-partnership-to-introduce-agentic-ai-solution-for-local-linear-tv.html): Industry-first agentic integration via Magnite Orchestration automates local linear buying, transforming a multi-week process into a matter of hours NEW YORK – September 10, 2026 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and ITN, the ad-tech company focused on modernizing local TV activation, have expanded their partnership to bring agentic capabilities to […] (754 words, 2026-09-10) - [Bridging the Gap Between Data and Supply: Inside ClearLine’s Self-Serve Audience Capabilities - Magnite](/content/blog/bridging-the-gap-between-data-and-supply-inside-clearlines-self-serve-audience-capabilities.html): Buyers can now more easily access a broader selection of third-party audience segments—including more exclusive publisher and commerce data—and apply them directly to campaigns through line items and demand tags, providing the speed and precision that they require. (786 words, 2026-09-09) - [Magnite Launches First Agentic Campaign in EMEA With Amnet France - Magnite](/content/press/magnite-launches-first-agentic-campaign-in-emea-with-amnet-france.html): Magnite today announced the launch of its first agentic campaign in EMEA in collaboration with the trading desk, Amnet France. (546 words, 2026-09-08) - [Magnite Establishes Premier Destination for Verified Live Streaming Inventory  - Magnite](/content/press/magnite-establishes-premier-destination-for-verified-live-streaming-inventory.html): Magnite Establishes Premier Destination for Verified Live Streaming Inventory  (712 words, 2026-09-03) - [Japan's Omnichannel Future: Can Advertising Catch Up With Consumer Behaviour? - Magnite](/content/blog/japans-omnichannel-future-can-advertising-catch-up-with-consumer-behaviour.html): Explore how Magnite is shaping the future of advertising in Japan's open internet landscape and omnichannel strategies. (1,046 words, 2026-09-01) - [How Cognitiv is Bringing Deep Learning to Real-Time Programmatic Curation](/content/blog/how-cognitiv-is-bringing-deep-learning-to-real-time-programmatic-curation.html): Discover how Cognitiv combines deep learning with real-time data to improve programmatic curation and drive stronger advertiser outcomes. (1,021 words, 2026-09-01) - [The Evolution of Data Collaboration: Why Neutral Infrastructure Matters in a Signal-Driven Market - Magnite](/content/blog/the-evolution-of-data-collaboration-why-neutral-infrastructure-matters-in-a-signal-driven-market.html): Explore how data collaboration, identity, and independent infrastructure are shaping programmatic advertising and audience activation. (1,924 words, 2026-08-25) - [Magnite Research Reveals Live Streaming Brings Audiences Together and Keeps Them Engaged Beyond the Main Event - Magnite](/content/press/magnite-research-reveals-live-streaming-brings-audiences-together-and-keeps-them-engaged-beyond-the-main-event.html): Findings show U.S. audiences are increasingly co-viewing and engaging across screens and surrounding content, creating more touchpoints for advertisers NEW YORK – August 20, 2026 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today released Inside the Live Experience: Live Viewing Behavior and Ad Engagement in the US, a new study exploring how […] (523 words, 2026-08-20) - [The FIFA World Cup and the Rise of the Always-On Fan Journey - Magnite](/content/blog/the-fifa-world-cup-and-the-rise-of-the-always-on-fan-journey.html): Learn how Magnite is capitalizing on the shift in sports media as audiences engage beyond just live broadcasts. (748 words, 2026-08-18) - [Streams & Screens: India - Magnite](/content/research/streams-screens-india/index.html) (375 words, 2026-08-10) - [Bringing Intelligence Into the Auction: The Rise of Real Time Data](/content/blog/bringing-intelligence-into-the-auction-the-rise-of-real-time-data-containerization-and-smarter-supply.html): Discover how Real-Time Data, containerization and flexible deployment models enable smarter decisioning in programmatic advertising. (1,558 words, 2026-08-06) - [Business Insider Launches Standalone FAST Channel, Partners with Magnite’s SpringServe for Next Phase of Streaming Growth - Magnite](/content/press/business-insider-launches-standalone-fast-channel-partners-with-magnite.html): Magnite, the largest independent sell-side advertising company, today announced that Business Insider has selected its SpringServe video platform to power ad serving and programmatic monetization of the publisher’s standalone CTV channel. (541 words, 2026-07-21) - [Magnite Achieves JICDAQ Certification for Brand Safety and Invalid Traffic Prevention in Japan - Magnite](/content/press/magnite-achieves-jicdaq-certification/index.html): Magnite today announced that it has achieved certification from the Japan Joint Industry Committee for Digital Advertising Quality & Qualify (JICDAQ), demonstrating that it complies with the organization’s established standards around brand safety and invalid traffic prevention. (400 words, 2026-07-14) - [Magnite Midterms 2026: The Supply Side Election - Magnite](/content/blog/magnite-midterms-2026-the-supply-side-election/index.html): At Magnite Midterms 2026: The Supply Side Election, Magnite brought together publishers, agencies, and political media leaders in Washington, D.C., to discuss how the industry is evolving and what it will take to reach voters more effectively in the months ahead.The theme for this year’s political election is clear: success will depend on a smarter supply-side strategy. (910 words, 2026-06-17) - [Magnite Joins the Databricks CustomerLake Ecosystem to Streamline Audience Activation - Magnite](/content/blog/magnite-joins-the-databricks-customerlake-ecosystem-to-streamline-audience-activation.html): At Magnite, we're focused on making audience activation and data collaboration more seamless across the advertising ecosystem. As part of that commitment, we're excited to announce Magnite's participation as a Databricks CustomerLake initiative initial launch partner. (450 words, 2026-06-16) - [Introducing Magnite Orchestration: Powering the Future of Agentic Advertising - Magnite](/content/press/introducing-magnite-orchestration-powering-the-future-of-agentic-advertising.html): Dentsu and DIRECTV Advertising among partners testing Magnite’s expanded buyer and seller agent capabilities (848 words, 2026-06-11) - [Streams & Screens: Hong Kong - Magnite](/content/research/streams-screens-hong-kong/index.html) (560 words, 2026-06-08) - [Brazil’s Omnichannel Ad Opportunity in Football and Beyond](/content/blog/brazils-omnichannel-advertising-opportunity-in-football-and-beyond.html): Discover how Brazil's leading media owners are leveraging programmatic to unlock omnichannel opportunities around major live sports events. (2,307 words, 2026-06-03) - [The Elastic Edge: Why Hybrid Infrastructure Powers Adtech’s Next Growth Era - Magnite](/content/blog/the-elastic-edge-why-hybrid-infrastructure-powers-adtechs-next-growth-era.html): Hybrid infrastructure combines on-prem with cloud capabilities to support performance, flexibility, and growth for publishers and buyers. (2,241 words, 2026-06-02) - [Magnite: Powering Walmart Connect Select Partnership - Magnite](/content/blog/magnite-partners-with-walmart-connect-to-power-connect-select-marketplace.html): Explore how Magnite enhances Walmart Connect with curated marketplaces for programmatic CTV advertising at scale. (334 words, 2026-04-28) - [Magnite Unveils New AI-Powered Intelligent Assistance and Agentic Execution Capabilities, Empowering Media Owners and Buyers  - Magnite](/content/press/magnite-unveils-new-ai-capabilities/index.html): Activations with Disney Advertising, Spectrum Reach, Kepler, and MiQ demonstrate how AI tools are delivering greater efficiency across the ecosystem NEW YORK – April 27, 2026 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced a major expansion of AI capabilities to enhance human decision-making for both media owners and buyers. As complexity […] (772 words, 2026-04-27) - [From Mediation to Agentic AI: Building a More Intelligent, Intuitive Advertising Ecosystem - Magnite](/content/blog/from-mediation-to-agentic-ai-building-a-more-intelligent-intuitive-advertising-ecosystem.html): Discover Magnite's innovative AI solutions designed to enhance advertising efficiency and simplify complex processes. (874 words, 2026-04-27) - [From Big Game to Big Impact: How Untapped Growth and Grain Group are Navigating Live Sports Campaigns with Magnite - Magnite](/content/blog/from-big-game-to-big-impact-how-untapped-growth-and-grain-group-are-navigating-live-sports-campaigns-with-magnite.html): Learn more about how Untapped Growth and Grain Group are accessing live sports through Magnite to drive measurable campaign performance. (965 words, 2026-04-24) - [Political Inventory in 2026: Where High Impact Supply Lives — and How to Buy It Smarter - Magnite](/content/blog/political-inventory-in-2026-where-high-impact-supply-lives-and-how-to-buy-it-smarter.html): Discover the role of Magnite in the evolving landscape of political advertising amidst rising expenditures in 2026. (1,057 words, 2026-04-22) - [Magnite, Google & Quarter Media: Open Bidding Direct Pay delivers 270%+ revenue uplift for Kicker - Magnite](/content/case-studies/magnite-google-quarter-media-open-bidding-direct-pay-delivers-270-revenue-uplift-for-kicker.html): Supply path optimization (SPO) pushes buyers towards seller inventory that is labeled as “direct,” meeting IAB sellers.json requirements. In standard Open Bidding, Google facilitates the commercial flow between Magnite (SSP) and Kicker (Publisher), which some buyers perceive as an extra intermediary step versus direct supply paths. (254 words, 2026-04-20) - [Expedia Group Advertising Announces New Partnership with Magnite to Expand Programmatic Ad Offering - Magnite](/content/press/expedia-group-advertising-announces-new-partnership-with-magnite-to-expand-programmatic-ad-offering.html): New collaboration allows advertising partners to expand off-platform reach and reach consumers in a more targeted, brand-safe way Seattle, USA – April 16, 2026 — Expedia Group Advertising announced today a major expansion of its off-platform and curated ad offering through a new partnership with Magnite, the largest independent sell-side advertising company. Magnite’s expansive off-platform […] (579 words, 2026-04-16) - [Why CTV Needs a Supply-First Strategy: How Mediation and Segmentation Are Rewriting the Rules - Magnite](/content/blog/why-ctv-needs-a-supply-first-strategy-how-mediation-and-segmentation-are-rewriting-the-rules.html): Mediation has become essential. With clearer metadata, unified decisioning, and more sophisticated segmentation, publishers now have the visibility and control to let supply dictate price, not the other way around. Magnite sees this shift across its publisher partners: the industry is moving from defensive yield management to a more deliberate, proactive, supply-first strategy. Here's what that evolution looks like. (1,054 words, 2026-04-09) - [AdGood Leverages Magnite’s streamr.ai to Create and Scale Impactful Ads for Nonprofits - Magnite](/content/case-studies/adgood-leverages-magnites-streamr-ai-to-create-and-scale-impactful-ads-for-nonprofits.html): AdGood uses streamr.ai to scale CTV advertising efficiently through AI-generated creative and targeted streaming activation. (117 words, 2026-03-30) - [Streams & Screens: Spain - Magnite](/content/research/streams-screens-spain/index.html) (313 words, 2026-03-09) - [Streams & Screens: España - Magnite](/content/es/research/streams-screens-spain/index.html) (427 words, 2026-03-09) - [Playing to Win: How Programmatic Tech Can Shape Live Soccer Streaming Success in 2026 and Beyond - Magnite](/content/blog/playing-to-win-how-programmatic-tech-can-shape-live-soccer-streaming-success-in-2026-and-beyond.html): Discover how programmatic technology enables advertisers to maximize live streaming success during major global events in 2026 and beyond. (875 words, 2026-03-09) - [New York Times Advertising and Magnite Enter Strategic Collaboration for In-App Supply - Magnite](/content/press/new-york-times-advertising-and-magnite-enter-strategic-collaboration-for-in-app-supply.html): This collaboration gives brands access to The New York Times’s premium mobile ad inventory through Magnite’s platform, enhancing addressability and performance NEW YORK – February 11, 2026 – New York Times Advertising, the award-winning advertising team within The New York Times, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an expanded […] (577 words, 2026-02-11) - [D2 Media Drives Sales Lift with Magnite’s Streamlined CTV Activation](/content/case-studies/d2-media-drives-sales-lift-with-magnites-streamlined-ctv-activation.html): Learn how D2 Media helped a national auto brand transition to CTV, delivering performance with premium, targeted streaming ads. (119 words, 2026-02-02) - [How Dentsu UK's Total TV Delivers CTV Precision, Control, and Impact](/content/case-studies/how-dentsu-uks-total-tv-delivers-ctv-precision-control-and-impact-at-scale.html): Explore how Dentsu UK and Magnite streamline CTV buying with premium inventory, transparency, and measurable results. (104 words, 2026-01-20) - [Magnite Unveils First AI-Generated Home Screen Ads Across LG Ad Solutions and TCL - Magnite](/content/blog/magnite-unveils-first-ai-generated-home-screen-ads-across-lg-ad-solutions-and-tcl.html): Magnite debuts its first AI-generated home screen ads across LG and TCL, empowering brands with scalable creative and premium CTV opportunities. (1,003 words, 2025-12-17) - [Decoding the Connected Consumer: Japan 2025 - Magnite](/content/research/decoding-the-connected-consumer-japan-2025/index.html): Magnite, in collaboration with Milieu, surveyed 800 digitally connected consumers in Japan to understand behaviors, attitudes, and preferences across ad-supported media. (206 words, 2025-11-24) - [Spectrum Reach on Unlocking Live Sports for Every Advertiser](/content/blog/game-on-spectrum-reach-on-unlocking-live-sports-for-every-advertiser.html): Discover how Spectrum Reach and Magnite are making premium, data-driven, live streaming inventory accessible to advertisers of every size. (980 words, 2025-11-20) - [From Kickoff to Closing Credits: Magnite’s Live Scheduler Powers the Future of Live Advertising - Magnite](/content/blog/from-kickoff-to-closing-credits-magnites-live-scheduler-powers-the-future-of-live-advertising.html): Live Scheduler empowers publishers to scale live event monetization with simplified workflows, improved campaign planning, and verifiable live inventory. (929 words, 2025-11-18) - [Magnite Launches Live Scheduler To Advance How Media Owners and Advertisers Transact on Live Streaming Content - Magnite](/content/blog/magnite-launches-live-scheduler/index.html): Magnite today introduced Live Scheduler, an industry-first offering that helps media owners easily plan, activate, and measure ads around live events through a standardized framework that turns real-time moments into scalable opportunities.  (520 words, 2025-11-18) - [Advancing Addressability in CTV with AI-Driven Targeting](/content/blog/advancing-addressability-in-ctv-with-ai-driven-contextual-and-behavioral-targeting.html): Discover how Magnite uses AI-driven Contextual Signaling and Audiences to enhance addressability, targeting, and monetization in CTV. (838 words, 2025-11-12) - [Meet Magnite’s New In-App SDK: Making Brand Advertising Safe in Mobile Apps - Magnite](/content/blog/meet-magnites-new-in-app-sdk-making-brand-advertising-safe-in-mobile-apps.html): Built on the same transparent infrastructure that powers Magnite’s CTV, web display, and video marketplaces, it brings brand-safe, measurable, and targetable environments to mobile apps, connecting developers and publishers directly with premium brand demand. Magnite is introducing a unified solution that helps publishers optimize ad formats, improve transparency, and monetize seamlessly across iOS and Android. (914 words, 2025-11-10) - [Digital News Publishers Association (DNPA) Adopts Magnite Access to Streamline Access to Premium Inventory and Audience Data - Magnite](/content/press/dnpa-adopts-magnite-access/index.html): Magnite and the Digital News Publishers Association (DNPA), which represents 22 of India’s leading news media publishers, today announced that several DNPA members  have adopted Magnite Access. (428 words, 2025-10-08) - [Streams and Screens: Thailand - Magnite](/content/research/streams-screens-thailand/index.html) (326 words, 2025-10-06) - [Streaming e schermi: Italia - Magnite](/content/it/research/streams-screens-italy/index.html) (416 words, 2025-09-29) - [Streams and Screens: Italy - Magnite](/content/research/streams-screens-italy/index.html) (321 words, 2025-09-29) - [Mastering Mobile In-App Advertising](/content/blog/mastering-mobile-in-app-advertising-strategy-scale-and-signal-in-a-fragmented-market.html): Discover how to master mobile in-app advertising with access, unique targeting, and omnichannel integrations for maximum scale, transparency, and performance. (884 words, 2025-09-24) - [Écrans & Streaming: France - Magnite](/content/fr/research/streams-screens-france/index.html) (344 words, 2025-09-23) - [Streams and Screens: France - Magnite](/content/research/streams-screens-france/index.html) (324 words, 2025-09-23) - [Streams und Screens: Deutschland - Magnite](/content/de/research/streams-screens-germany/index.html) (359 words, 2025-09-15) - [Streams and Screens: Indonesia - Magnite](/content/research/streams-screens-indonesia/index.html) (308 words, 2025-09-15) - [Magnite Acquires streamr.ai to Unlock Small Business Advertising Spend for CTV Publishers - Magnite](/content/press/magnite-acquires-streamr-ai/index.html): Magnite today announced the acquisition of streamr.ai, a platform specializing in AI tools that make Connected Television (CTV) advertising accessible to Small and Medium-sized Businesses (SMBs)—a large and growing revenue opportunity for CTV publishers. (647 words, 2025-09-09) - [Winning the Ad Break: Tech That Keeps Your Pro Football Campaign on the Field - Magnite](/content/blog/winning-the-ad-break-tech-that-keeps-your-pro-football-campaign-on-the-field.html): Discover how Magnite helps advertisers win live football with programmatic technology, premium inventory, and live event optimization. (809 words, 2025-09-02) - [Tapping Into APAC’s Mobile Boom: Our First ChinaJoy, Explained - Magnite](/content/blog/tapping-into-apacs-mobile-boom-our-first-chinajoy-explained.html): Here are the key takeaways from ChinaJoy that reveal where the APAC mobile market is headed, the formats gaining momentum, and what brands and publishers need to know to make the most of these opportunities. (659 words, 2025-08-26) - [Streams and Screens: the Philippines - Magnite](/content/research/streams-screens-philippines/index.html) (251 words, 2025-08-07) - [Magnite and REMAX Team Up to Power Commerce Media Expansion Across Onsite and Offsite Channels - Magnite](/content/press/magnite-and-remax-team-up-to-power-commerce-media-expansion.html): Magnite today announced that REMAX, LLC, one of the world's leading franchisors of real estate brokerage services, has selected Magnite as its partner to accelerate the growth of its commerce media business. (579 words, 2025-08-05) - [Reaching On-the-Go Audiences: How T-Mobile and Magnite Are Expanding Mobile-First Access - Magnite](/content/blog/reaching-on-the-go-audiences-how-t-mobile-and-magnite-are-expanding-mobile-first-access.html): Magnite spoke with T-Mobile Advertising Solutions to share how our collaboration enhances inventory access, discuss the growing impact of MetroZone, and find out what’s ahead for data, privacy, and commerce-ready media strategies. (616 words, 2025-06-17) - [Unlocking the Advertising Potential of Finance Media Networks](/content/blog/unlocking-the-advertising-potential-of-finance-media-networks.html): Discover how financial institutions are unlocking powerful ad opportunities using rich first-party data and advanced supply-side technology. (823 words, 2025-05-22) - [Western Union Media Network Taps Magnite to Expand Advertising Capabilities - Magnite](/content/press/western-union-media-network-taps-magnite-to-expand-advertising-capabilities.html): Magnite announced an agreement with Western Union, providing it technology to buy media as an advertiser and monetize its owned media. (574 words, 2025-04-16) - [Shoptalk 2025: 3 Takeaways Shaping the Future of Commerce Media - Magnite](/content/blog/shoptalk-2025-3-takeaways-shaping-the-future-of-commerce-media.html): Here are three themes that stood out at Shoptalk 2025—and how Magnite is helping support this next chapter of growth in commerce media. (674 words, 2025-04-11) - [Q+A: How BrightLine and Magnite are Moving CTV Impressions Down the Funnel with Dynamic Ads - Magnite](/content/blog/qa-how-brightline-and-magnite-are-moving-ctv-impressions-down-the-funnel-with-dynamic-ads.html): Learn from Brightline how the shoppable CTV opportunity is developing with interactive ad formats that drive engagement online and in-store. (933 words, 2024-07-02) - [United Selects Magnite's SpringServe to Power Advertising Solution for Inflight Personal Device Entertainment - Magnite](/content/press/united-selects-magnites-springserve-to-power-advertising-solution-for-inflight-personal-device-entertainment.html): Magnite’s SpringServe ad server will enable advertising for millions of United travelers who use their personal devices to access free inflight content. (505 words, 2024-06-17) - [Magnite Joins Amazon Ads’ Certified Supply Exchange Program - Magnite](/content/blog/magnite-joins-amazon-ads-certified-supply-exchange-program.html): Magnite is one of the first SSPs to join Amazon Ads’ Certified Supply Exchange Program. As a Certified Supply Exchange SSP, Magnite is collaborating closely with Amazon Ads to deliver premium deals that drive results for buyers and unlock new opportunities for sellers.  (577 words, 2024-06-13) - [A Powerful Partnership: How Magnite and Roku Fuel Performance for Streaming TV](/content/blog/a-powerful-partnership-how-magnite-and-roku-fuel-performance-for-streaming-tv.html): Here are some of the ways Magnite helps Roku establish a more direct path to advertisers and empowers them with audience and identity solutions fit for streaming.  (499 words, 2024-06-12) - [Netflix Selects Magnite as Key Global Programmatic Ad Partner](/content/blog/netflix-selects-magnite-as-key-global-programmatic-advertising-partner.html): Netflix has selected Magnite as a key partner for its global programmatic ad business to bring their amazing content to millions worldwide (186 words, 2024-05-22) - [Tennis Australia Taps Magnite for Programmatic Advertising and Implements Demand Manager - Magnite](/content/press/tennis-australia-taps-magnite-for-programmatic-and-implements-demand-manager.html): Tennis Australia has selected Demand Manager as their Prebid header bidding wrapper solution. (376 words, 2024-01-11) - [iHeartMedia and Magnite Unify Access to Broadcast and Digital Audio, Providing Advertisers with a Direct Path to Premium Inventory - Magnite](/content/press/iheartmedia-and-magnite-unify-access-to-broadcast-and-digital-audio-providing-advertisers-with-a-direct-path-to-premium-inventory.html): Magnite’s custom technology solutions will streamline access to the largest audio and podcast publisher in the U.S. (744 words, 2024-01-09) - [How CTV Paves the Way for Audience Activation in Audio - Magnite](/content/blog/how-ctv-paves-the-way-for-audience-activation-in-audio.html): Here’s a deep dive into how audio publishers can borrow from CTV to amplify their messaging with listeners.  (895 words, 2023-11-30) - [Magnite Research Highlights Opportunity for Brands Amidst Growth of Ad-supported Streaming in Indonesia  - Magnite](/content/press/magnite-indonesia-streaming-research/index.html): Magnite released its latest streaming research study for Indonesia that finds ad-supported streaming in Indonesia continues to gain momentum. (664 words, 2023-11-29) - [Day in the Life: Lindsey Acheson, Business Intelligence - Magnite](/content/blog/day-in-the-life-lindsey-acheson-business-intelligence.html): Lindsey, senior director of business intelligence at Magnite, takes us through a typical day in her life on the Business Intelligence team. (906 words, 2023-03-06) - [Criteo Announces Preferred Relationship with Magnite to Extend Retailer Audiences into CTV - Magnite](/content/press/criteo-announces-preferred-relationship-with-magnite.html): Criteo (Nasdaq: CRTO), the commerce media company and Magnite (Nasdaq: MGNI), the world's largest independent omnichannel sell-side advertising platform, today announced a preferred relationship that will enable Criteo's global retailer partners to leverage Connected TV (CTV) through Magnite. By collaborating, retailers can drive growth by extending their audiences off-site into addressable CTV environments, in turn, providing closed-loop measurement to their brand and agency partners. (908 words, 2023-01-05) - [Paving the way: New Routes to Buyers, Built on Sell-side Tech](/content/blog/paving-the-way-new-routes-to-buyers-built-on-sell-side-tech.html): Retail media's growth has highlighted how critical supply-side tech and first party data is to publishers and forging new routes to buyers. (925 words, 2022-11-21) - [Kroger Precision Marketing (KPM) Activates Omnichannel Inventory Through Magnite - Magnite](/content/press/kpm-activates-omnichannel-inventory-through-magnite.html): Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected as one of the inaugural CTV platforms to support The Kroger Co.'s (NYSE: KR) retail media advertising business, Kroger Precision Marketing (KPM). (544 words, 2022-09-13) - [AdWeek Europe 2022 recap: Future proofing an industry - Magnite](/content/blog/adweek-europe-2022-recap-future-proofing-an-industry.html): A recap of key themes from AdWeek Europe 2022 including the future of addressability, closer ties between buyers and sellers, and much more. (838 words, 2022-06-16) - [We’ve Re-Introduced Our Platforms: Magnite CTV and Magnite DV+ |We’ve Re-Introduced Our Platforms: Magnite CTV and Magnite DV+ |We’ve Re-Introduced Our Platforms: Magnite CTV and Magnite DV+](/content/blog/weve-re-introduced-our-platforms-magnite-ctv-and-magnite-dv.html): We’re unveiling the rebranding of our two platforms. Meet Magnite CTV and Magnite DV+.|We’re unveiling the rebranding of our two platforms. Meet Magnite CTV and Magnite DV+.|We’re unveiling the rebranding of our two platforms. Meet Magnite CTV and Magnite DV+. 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